Merck Foundation , the philanthropic arm of Merck KGaA Germany has launched the Fifth Episode of their first-ever TV program – ‘Our Africa by Merck Foundation’ on their social media handles.
‘Our Africa by Merck Foundation’ is a pan African TV program that is conceptualized, produced, directed, and co-hosted by Senator, Dr. Rasha Kelej, CEO of Merck Foundation to feature African Fashion Designers, Singers, and prominent experts from various domains with the aim to raise awareness and create a culture shift across Africa.
The TV program is currently broadcasting on KTN Home in Kenya, every Saturday at 5 pm and repeated every Thursday at 6:30 am.
It has also been broadcasted on prime TV stations of many countries like BTV (Botswana) Mashariki TV (Burundi), GHOne & TV3 (Ghana), QTV (The Gambia), LNTV (Liberia), Mibawa Limited (Malawi), Defi Media (Mauritius), AYV TV (Sierra Leone), NTV (Uganda), ZNBC TV (Zambia), and ZBC (Zimbabwe) and it immediately captured the attention and hearts of millions of viewers across Africa. “Our Africa” TV Program will soon be broadcast on GTV in Ghana, NBC in Namibia, and ZTN in Zimbabwe. “Our Africa” TV Program is also currently on social media handles of Senator, Dr. Rasha Kelej.
Senator, Dr. Rasha Kelej, CEO of Merck Foundation expressed, “Firstly, I would like to thank all the viewers and followers for the amazing response we have received for our TV Program ‘Our Africa’. Our social media is flooded with lovely and inspiring messages from the viewers! This episode is indeed close to my heart as an African woman, as it is part of our signature campaign “More than a Mother”, the work we have created by our fashion designers and artists all over Africa was very encouraging and kept pushing us to work harder to address this sensitive issue and empower infertile women through information, health and change of mindset. And of course, we will keep addressing more sensitive social and health issues to be the voice of the voiceless in our beloved Africa”.
Senator, Dr. Rasha Kelej, CEO of Merck Foundation further emphasized, “The messages of the designs are also focusing on the issue of male infertility and how fertility is a shared responsibility as it takes a man and woman to have a child. We have addressed this issue through our Fashion and Art with Purpose community. Together we can create a culture shift that will help our communities better understand and act on different issues. Through this episode, I also got a chance to thank my dear sisters, the African First Ladies who I have worked very closely with Merck Foundation for this Movement, as Ambassadors of Merck Foundation More Than a Mother.
I would also like to thank our viewers for the amazing response we have been receiving, this is indeed very inspiring and encouraging. Moreover, I would especially like to acknowledge the love we have been receiving from our social media followers, it is phenomenal.”
Merck Foundation’s iconic “More Than a Mother” campaign started and led by Senator, Dr. Rasha Kelej is a rallying movement to Break Infertility Stigma faced by women across the African continent.
“More Than a Mother’ Movement is very close to my heart. Along with all the initiatives under this Movement, Merck Foundation also supports building healthcare capacity in Africa, therefore, I am happy to share that Merck Foundation has provided more than 574 scholarships to doctors from 39 countries, with the aim to advance women’s health by building Reproductive & Sexual care and Fertility Care Capacity in Africa and beyond. Moreover, we have trained more than 3200 media representatives from more than 35 countries to raise community awareness, creating a culture shift and breaking the stigma around infertility and infertile and childless women” explained Senator, Dr. Rasha Kelej.
