Mauritius Turf Club (Mtc) and Holdem enter into Historic Agreement

The MTC has announced a strategic partnership with Holdem Press Ltd, which is a subsidiary of diversified multinational group, Holdem.

The new and exciting relationship between the MTC and Holdem is one of the largest strategic alliances ever entered into by the MTC. The agreement gives Holdem extensive promotional and advertising access to the full bouquet of MTC television programmes including.
•Live racing – Faites Vos Courses
•Weekly preview – Turftime.
•Weekly review – Les Specialistes du Turf
•Training feeds

It is well known that the MTC television programmes, particularly it’s live racing show, are amongst the TV broadcasts with the highest viewerships on the island. Holdem, who already have an interest in the horse racing industry through their form guide Turf.mu, recognised this massive strategic opportunity and have grabbed the opportunity with both hands. The business relationship kick off in March will endure for the whole of the 2019 Mauritian racing season.

Mike Rishworth, CEO of the MTC, said that he was really looking forward to the new business relationship going from strength to strength and exploring other possible synergies between the two businesses.